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Shopping in Da Nang in 2026: markets, malls, what to buy

Where to shop in Da Nang and what to actually take home. Two markets with 2,500+ stalls between them, four malls, and a village of marble carvers at the foot of the mountains. Coffee runs about $2 for half a kilo, a silk scarf from ~$8, a hand-carved marble figurine from ~$20. Below: real addresses, prices in dong and dollars, a map, how to bargain, and what won't make it through customs.

Updated 16 min read
Inside Han Market in Da Nang: heaps of fruit on the stalls, rows of woven baskets and bags, the HIẾU HIỆP and BÍCH THUỶ signs above
Inside Han Market: fruit, baskets and bags in one aisle — this is Vietnamese shopping outside the malls. Photo: Christophe95, Wikimedia Commons, CC BY-SA 4.0

Chợ Hàn market roars with tourist souvenirs, Chợ Cồn sells at local prices, and Vincom Plaza stocks H&M and Nike. A story of its own is Non Nước village, where 500 workshops have been carving marble for 400 years. Shopping in Da Nang is compact: every key spot sits within a 15-minute taxi ride.

  • Han Market (Chợ Hàn): Tourist market #1, 576 stalls — 6:00–19:00
  • Con Market (Chợ Cồn): Biggest wholesale market, 2,000+ stalls — 6:00–18:00
  • Son Tra Night Market (Chợ Đêm Sơn Trà): By the Dragon Bridge, street food — 18:00–00:00
  • Helio Night Market (Chợ Đêm Helio): Da Nang's largest night market — 17:30–22:30
  • Vincom Plaza (Vincom Plaza Ngô Quyền): 4-floor mall, H&M, Nike, WinMart — 9:30–22:00
  • Lotte Mart (Lotte Mart Đà Nẵng): 5 floors, K-beauty, Korean goods — 8:00–22:00
  • GO! (Big C) (GO! Đà Nẵng): Hypermarket, free delivery over 200,000 VND — 8:00–22:00
  • Vinh Trung Plaza (Vinh Trung Plaza): Colonial-style mall, cinema — supermarket
  • Non Nuoc Stone Village (Làng Đá Non Nước): 500+ marble workshops — free entry
  • MM Mega Market (MM Mega Market Đà Nẵng): Costco-style warehouse, imported goods

Da Nang markets — from touristy Han to wholesale Con

Han Market from above: dried goods and spice stalls below, clothing stalls on the upper level
Inside Han Market: dried goods and spices downstairs, clothing on the upper level. Photo: Daderot, Wikimedia Commons, CC0

Da Nang has two main markets and three night markets. Han is the tourist stop for souvenirs; Con is for anyone chasing local prices. In the evening the night markets take over with street food and odds and ends.

Han Market (Chợ Hàn)

Address: 119 Trần Phú, Hải Châu district. Open 6:00–19:00 (some stalls until 22:00).

A two-storey building of about 28,000 m² with 576 stalls. The ground floor is food: dried seafood, fish sauce, coffee, spices, sweets, fruit and ready-to-eat dishes. The upper floor is clothing, shoes, bags, fabrics and souvenirs.

Han sits at a junction of four streets — Trần Phú, Bạch Đằng, Hùng Vương and Nguyễn Thái Học — right by the Han River, so it's easy to find.

Prices for foreigners are marked up 2–3×. Bargain. The best time is the morning, roughly 10:00–14:00, when it's quieter. You can realistically talk the price down to 40–50% of the opening figure.

Con Market (Chợ Cồn)

Address: 290 Hùng Vương, Hải Châu district. Open 6:00–18:00.

Da Nang's biggest wholesale market: 2,000+ stalls across 14,000 m². Three zones — a covered food court, dry goods (clothes, shoes, fabrics, household items) and an outdoor seafood section.

We had to order small portions of many dishes to share, otherwise we would be too full… The food is tasty and reasonably priced with no overcharginga visitor from An Giang province, Tuoi Tre News, 2025

Con was founded in 1940 on a sand dune, which is where the name comes from (chợ Cồn means "market on the dune"). Locals shop here, not tourists, so prices run lower than at Han. Downsides: it's loud, the seafood section smells strong, and vendors rarely speak English.

Shoes and bags are cheaper here than in the malls. Head up to the second floor — it's calmer, and you can find fabric to have something tailored.

Night markets

Chợ Đêm Sơn Trà (Son Tra Night Market) — right by the Dragon Bridge. Street food, souvenirs, clothes. Free entry, open daily 18:00 to midnight. On weekend evenings the bridge "breathes fire" — a show you can watch straight from the market.

Chợ Đêm Helio — Da Nang's largest night market, on 2/9 Street. Food from Korea, Japan, Thailand and Vietnam; short massages (15–30 min) and game zones. Open 17:30–22:30, busiest Friday to Sunday.

Bạch Đằng pedestrian street — the Han River promenade. Street performers, a mini-market, cafés. Nice for a stroll, but there's little to actually buy compared with Son Tra or Helio.

Con Market in Da Nang: rows of vegetables, pineapples and herbs under an awning, vendors and shoppers
Con Market: vegetables, pineapples and herbs under one awning, with mostly local shoppers. Photo: Christophe95, Wikimedia Commons, CC BY-SA 4.0

Shopping malls in Da Nang

Vinh Trung Plaza shopping centre in Da Nang with Big C and CGV cinema signs on the facade
Vinh Trung Plaza in 2017, with Big C and CGV cinema signs on the facade. Photo: Linhcandng, Wikimedia Commons, CC BY-SA 3.0

Four malls for four different wallets: Vincom for brands, Lotte Mart for Korean goods, GO! for the grocery run, Vinh Trung for a film and a wander. All stay open until 22:00 and take cards.

Vincom Plaza

Address: 910A Ngô Quyền, Sơn Trà district. Hours: 9:30–22:00.

Four floors of international and Vietnamese brands: H&M, Nike, Skechers, Levi's, Giordano, IVY moda, Couple TX. There's The Face Shop and Ohui for Korean cosmetics too. The second floor holds a 3,000 m² WinMart supermarket with 20,000+ products. An ice rink and a cinema are on hand for anyone shopped out.

Handy location, right by the Dragon Bridge — you can pair evening shopping with the bridge's fire show (weekend evenings; check the schedule locally).

Lotte Mart

Address: 6 Nại Nam, Hải Châu district. Hours: 8:00–22:00.

Five floors in the Korean format. The headline draw is K-beauty: Korean cosmetics and skincare, cheaper than at home for most travellers. Also clothing, electronics and homeware, with a Korean food court on the top floor. Free parking.

Hunting for Korean skincare or K-pop merch? Lotte Mart is your spot. Sheet masks and serums often run well below Western retail prices.

GO! and Vinh Trung Plaza

GO! (formerly Big C) — 255 Hùng Vương. A hypermarket with groceries, clothing and appliances. Free delivery on purchases over 200,000 VND (~$8). A solid choice for a grocery haul.

Vinh Trung Plaza — next to GO!, colonial-style architecture. Inside: a supermarket, an arcade, a cinema and restaurants. Smaller on range, but a pleasant atmosphere.

Supermarkets and shops for daily life

Vegetable stall at Han Market from above: tomatoes, bitter melon, shallots, daikon, carrots and limes in baskets
A vegetable stall at Han Market: tomatoes, bitter melon, daikon, carrots and limes. Photo: Daderot, Wikimedia Commons, CC0

This section is for anyone living in Da Nang or staying a few weeks. Not souvenirs — groceries, household basics and imported cheese.

For expats: MM Mega Market

Cẩm Lệ district. Costco format: a huge warehouse with wholesale prices. Whole aisles of American, Japanese, Korean and European products — pasta, olive oil, cheese, cereal, all the things you won't find at a corner mini-mart. Free parking; get there by motorbike or taxi.

For everyday shopping

Co.opmart — northern Son Tra, near the beach. Basic groceries, meat, fruit, household chemicals. Compact and quick — in, out, done. Motorbike parking: 2,000 VND (~$0.08).

WinMart (inside Vincom Plaza) — 20,000+ products. Easy to combine with a mall run.

Circle K, GS25, Family Mart — 24/7 convenience stores all over the city. Water, snacks, cup coffee, basic medicine. Three or four on every major street.

Fast Track — no queue at the border

5–10 minutes instead of an hour in the immigration queue

AirportsNha Trang · Da Nang · Hanoi · Ho Chi Minh · Phu Quoc

from$11per passenger

Shopping streets — clothes cheaper than the malls

Hoang Dieu street in Da Nang: Samsung and Apple phone shops, a tailor and a Honda dealer
Hoang Dieu street: phone shops, a menswear tailor and a motorbike dealer in one row. Photo: Vuong Tri Binh, Wikimedia Commons, CC BY-SA 4.0

Don't want to pay for a brand but need decent clothes? On Da Nang's shopping streets prices run 30–50% below the malls, and there's no bargaining — the tags are fixed.

Lê Duẩn — hundreds of shops

A street just over the bridge from the centre. Hundreds of clothing shops in a row: dresses, shirts, jeans, shoes. Market prices, but without the haggling. Mostly Vietnamese labels and factory-made pieces — you'll occasionally spot solid items from global brands, sewn in local factories.

Nearby you'll find small workshops making handmade footwear. Leather sandals and shoes from 300,000 VND (~$12).

An Thượng — the expat quarter

100 metres from Mỹ Khê beach. Cafés, restaurants, souvenir shops, spas, barbershops — the densest cluster of foreigner-friendly places in Da Nang. It's less about shopping and more about atmosphere: craft beer, specialty coffee, brunches for $5–15. Come in the evening; midday it's hot and empty.

Hùng Vương, Hoàng Diệu, Phan Chu Trinh

Central streets lined with clothing, shoe and souvenir shops. Fixed prices, air-conditioned interiors. Less colourful than the markets, but calmer and haggle-free.

Non Nuoc village — 400 years of stone carving

Marble statues of Buddhist arhats on a lot by the workshops in Hoa Hai, at the foot of the Marble Mountains
Finished marble statues outside the workshops in Hoa Hai, near Thuy Son mountain. Photo: Christophe95, Wikimedia Commons, CC BY-SA 4.0

Vietnamese coffee and conical hats are sold everywhere. Handmade marble pieces — only here, at the Marble Mountains.

Làng Đá Non Nước is a stone-carving village in the Ngũ Hành Sơn district, 12 km south of central Da Nang, with 500+ workshops and shops. Entry is free — just walk in and watch the masters work the stone.

What they sell:

  • Marble sculptures (Buddhas, dragons, animals) — from 1,000,000 VND (~$40)
  • Bracelets, rings, pendants — from 200,000 VND (~$8)
  • Incense burners, candle holders, vases — from 500,000 VND (~$20)
  • Large decorative pieces — from several million dong

Bargaining is fine, but the markup is smaller than at the markets. The carvers know what their work is worth.

Getting there: a taxi from the centre takes 15 minutes and runs 100,000–150,000 VND (~$4–6). Combine the trip with the Marble Mountains — they're a 5-minute walk away.

Marble is heavy. A medium statue weighs 3–5 kg. Check your spare baggage allowance before you buy.
Did you know? Non Nước village is over 400 years old, the craft passed down through generations. The carvers once worked only with marble from the Marble Mountains, but today the stone is trucked in from all over Vietnam.

What to bring home from Da Nang: 8 best buys

Coffee, silk and conical hats are sold in every Vietnamese city. Handmade marble, though — only in Da Nang, at the Marble Mountains.

1. Coffee

Vietnam is one of the world's largest coffee producers. The main variety is robusta (strong, bitter). Arabica from Da Lat is milder and about 30% pricier.

  • Trung Nguyen 500 g: 50,000–100,000 VND (~$2–4) — the best-known Vietnamese brand
  • Me Trang 500 g: 70,000–150,000 VND (~$3–6) — smoother, popular with expats
  • Weasel coffee / civet: the real thing runs from 1,300,000 VND (~$50) per 100 g. Anything much cheaper is almost certainly fake

Where: supermarkets (fixed price, no haggling), Han Market (bargain, wider choice), Con Market (wholesale prices).

If you buy ground coffee… it's ground very coarsely… It's no good for a Turkish pot, and if you just pour boiling water over it, the bits will float. So buy a phin right away — a filter shaped like a metal cupBulat_, Vinsky Forum, 2026, translated by VietnamSpot

2. Marble pieces (Da Nang only)

Non Nước marble village — 500+ workshops at the foot of the Marble Mountains. Sculptures, bracelets, rings, pendants, incense burners, vases. Small figurines from 500,000 VND (~$20); large works from several million dong. Mind the weight — a medium statue is 3–5 kg. Bigger shops will crate and ship internationally, but factor in the freight cost before you fall for a heavy piece.

3. Silk

Da Nang sits 30 km from Hoi An, Vietnam's silk hub and the country's cheapest place for made-to-measure tailoring. Scarf or shawl: from 200,000 VND (~$8). Silk painting: from $40. Dress: from 500,000 VND (~$20).

Buy silk in shops, not at the markets. Market "silk" is often polyester.

4. Pearls

Vietnam farms cultured saltwater pearls. The real thing is only in branded shops that give you a certificate. Earrings: from 6,000,000 VND (~$230). Gold-set ring: from 11,000,000 VND (~$420).

At the markets they sell plastic for 50,000–200,000 VND. If a price looks too good to be true, it isn't a pearl.

5. Clothing

Vietnamese factories sew for Nike, Adidas, The North Face and dozens of other labels. Brand stores in Vincom run 30–50% below Western prices.

Vietnamese brands: IVY moda — stylish womenswear, Canifa — basics, Bitis — sports shoes popular with locals.

Áo dài (the national dress) — tailored to order from 500,000 VND (~$20), ready in 2–3 days. Da Nang has only a handful of tailors; for the best choice and prices, most people get it made in Hoi An.

6. Food and delicacies

  • Fish sauce (nước mắm): 500 ml — 20,000–50,000 VND (~$1–2). Checked baggage only; seal it tight
  • Chả bò — Da Nang beef sausage in banana leaves. A local specialty
  • Lotus tea: 100,000–150,000 VND per 100 g (~$4–6)
  • Dried seafood: squid, shrimp — Han and Con markets
  • Cashews 500 g: 100,000–150,000 VND (~$4–6)
  • Spices: cinnamon, star anise, turmeric, lemongrass

7. Korean and Vietnamese cosmetics

Lotte Mart has full K-beauty aisles: masks, serums, skincare, usually well below Western prices. The Face Shop and Ohui are in Vincom Plaza.

Vietnamese natural cosmetics: coconut oil 250 ml — 50,000–80,000 VND (~$2–3), noni oil, aloe-vera gels — at markets and pharmacies.

8. Souvenirs

  • Conical hat (nón lá): 20,000–50,000 VND (~$1–2)
  • Lacquer boxes: from 100,000 VND (~$4)
  • Magnets, postcards: 10,000–30,000 VND (~$0.40–1.20)
  • "I Love Vietnam" T-shirts: 50,000–100,000 VND (~$2–4)
  • Bamboo and seashell crafts, Cham ceramics

Getting set up in Vietnam?

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Shopping tips for Da Nang

Fabric aisle on the upper floor of Han Market: bright rolls of cloth and ao dai on mannequins
The fabric aisle at Han Market: rolls of cloth and ready-made ao dai. Fabric from ~$2 a metre at the markets, from ~$5 in shops. Photo: Daderot, Wikimedia Commons, CC0

How to bargain

At Han and Con markets the opening price for a foreigner is inflated 2–3×. Haggling is part of the culture, not rudeness.

  1. Ask the price. The vendor quotes the "foreigner" price
  2. Offer 30–40% of it
  3. Bump up in ~10% steps until you meet
  4. If you can't agree, turn and walk. About 70% of the time they call you back
  5. Your phone calculator is your best tool — show the number when words run out

Smile. Vietnamese vendors treat bargaining as a friendly game, not a fight. Cash in dong gets you a better result than dollars.

In malls and supermarkets prices are fixed and haggling doesn't work.

Handy market phrases

Handy Vietnamese phrases for shopping
PhraseVietnamesePronunciation
How much is it?Bao nhiêu tiền?bao nyew tien?
Too expensive!Đắt quá!dat kwa!
Can you lower the price?Giảm giá được không?zam za duok khong?
Thank youCảm ơnkam un
I'll think about itĐể tôi suy nghĩde toy swee ngee

Payment and currency

  • Markets: cash only, in VND. Dollars are accepted, but at a poor rate
  • Malls and supermarkets: Visa/Mastercard. Amex and UnionPay — check on the spot
  • Rate: roughly 26,000 VND ≈ $1 (2026). Withdraw dong from ATMs or change money at a bank. Since 9 February 2026, exchanging currency outside licensed points has been punishable under Decree 340/2025/NĐ-CP: up to 20 million VND for an individual changing $1,000–10,000, more above that. A gold shop may exchange money only with a State Bank exchange-agent certificate, and a tourist has no way to check it. Keep small notes on you for markets and street stalls
Exchange rates move. Check the current VND rate before you travel.

What you can and can't take home

Rules for carrying goods out of Vietnam
ItemTransportNote
CoffeeNo limitsCarry-on and checked
Fish sauceChecked onlySeal tight, double-bag it
Marble piecesCheckedMind the weight (3–5 kg each)
Pearls, jewelleryKeep the receiptHandy if customs asks where it came from
Spices, teaNo limitsFactory packaging is safer
Fresh fruitRestrictedMany countries ban fresh produce at the border

Price summary table

Prices for popular goods in Da Nang, 2026
ItemWhereVND~USD
Trung Nguyen coffee 500 gSupermarket, market50,000–100,000~$2–4
Me Trang coffee 500 gSupermarket70,000–150,000~$3–6
Civet (weasel) coffee 100 gSpecialty shop1,300,000+~$50+
Fish sauce 500 mlMarket, supermarket20,000–50,000~$1–2
Lotus tea 100 gHan Market100,000–150,000~$4–6
Cashews 500 gMarket, supermarket100,000–150,000~$4–6
Silk scarfShop, Han Market200,000–500,000~$8–20
Marble figurineNon Nuoc village500,000–1,500,000~$20–60
Conical hatMarket20,000–50,000~$1–2
Áo dài (tailored)Tailor500,000–2,000,000~$20–80
Coconut oil 250 mlMarket, pharmacy50,000–80,000~$2–3
Souvenir magnetMarket10,000–30,000~$0.40–1.20
I Love Vietnam T-shirtMarket50,000–100,000~$2–4
Korean sheet maskLotte Mart15,000–40,000~$0.60–1.60

Prices current as of 2026. Rate: ~26,000 VND ≈ $1.

Currency converter

FAQ

  • Trung Nguyen coffee, 500 gfrom ~$2the safe crowd-pleaser
  • A hand-carved marble figurine from Non Nuoc villagefrom ~$20for something more unusual
  • A silk scarffrom ~$8
  • Lotus teafrom ~$4for 100 g
  • A conical nón lá hatfrom ~$1

Cheap, packable options. For sweets: coconut candy, cashews and banana chips from about $1 a pack

Han is the tourist choice: more souvenirs, central location, easier to navigate. Con is where you get local prices — Vietnamese shoppers go here, the clothing and shoe selection is wider and prices are lower. The downside of Con: it's noisy, it smells of fish, and few vendors speak English. If you have time, do both.

In supermarkets (WinMart, Lotte Mart, GO!) you get fixed prices, guaranteed quality and tidy packaging. Han Market has a wider selection and you can taste first, but you'll need to bargain. Specialty cafés on An Thượng sell freshly roasted beans — pricier, but better.

At Han and Con markets, yes — and you should. Without haggling you'll pay 2–3 times more. Start at a third of the quoted price and don't be afraid to walk away. In malls, supermarkets and on Lê Duẩn street, prices are fixed.

Only in Non Nước village at the foot of the Marble Mountains, a 15-minute taxi from the centre. Small pieces like bracelets start around $8, sculptures from about $40. Bonus: you can visit the Marble Mountains themselves while you're there.

In malls (Vincom, Lotte Mart, GO!) and supermarkets, yes — Visa and Mastercard. Cafés and restaurants in An Thượng often take cards too. At the markets it's cash only, in Vietnamese dong.

Data current as of 2026. Prices and conditions can change — check official sources before you travel.
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